Archive for the ‘Dallas’ Category

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Building Blocks of Business: Getting Started

January 19, 2011

When starting an entrepreneurial venture, there are four key pillars that must exist, in order for you to create and sustain your business.

Concept: Why are you in business? What product or service do you offer, and how is it unique, desirable and/or better than what’s currently in the marketplace? What results or outcomes does your business offer, and how can you demonstrate the value of your solution?

Communication: Leveraging the value of your solution means that you have to tell the marketplace about your product or service. What is your message, from a marketing perspective (product, price, promotion and place/distribution)?

Clients: Who are your target customers? How will you communicate with them, and how will you engage those customers to buy (distribution methods)?

Cash Flow: While “cash is king”, you must first have a compelling offer, priced correctly, and presented to the right audience. What investments will you make to acquire customers? How much do you expect to spend, to attain your first customer? Are your prices both competitive, and profitable? What is your path to break even, and how will you tend to your “burn rate”, before that first customer puts their money down? Then, what will you do to maintain and expand your results, creating relationships with other customers?

Starting a business is a complex endeavor, and each business has its own unique challenges. Creating a communication plan, based on an innovative concept, is the key to creating successful relationships – and positive cash flow.

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Your Career Potential

December 3, 2010

For more information on reaching your potential, consider one of the upcoming seminars in Dallas – featuring career management strategies with Chris Westfall.

December 6 – Career Strategies with Chris Westfall, Westfall and Associates LLC

December 17 – Interview techniques with Chris Westfall, Westfall and Associates, LLC

For more information: Contact Chris Westfall at Westfall and Associates, LLC http://westfallonline.com

214.205.4662

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Got Education?

October 12, 2010

Teams from IdeaWeek descended on multiple locations within the city of Dallas asked people in the street for their best ideas.  What’s on everyone’s mind these days in Dallas? Click play to find out more…

 


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Ideas Wanted: What’s Yours?

October 11, 2010

The average adult has as many as 50,000 thoughts per day – these are unique ideas, that range from “what do I want for dinner?” to “what’s my carbon footprint?”  (FYI: Studies show that your footprint increases, if you eat fried food and cupcakes for dinner).  With 1.3 million people in Dallas, the entire city is generating over 65 Billion thoughts per day, on average.  What if we could harness that cloud of concepts, decisions, and imagination, for business innovation, or social change?

That’s the big idea behind Idea Week, a series of sponsored events leading up to TEDx SMU.  (websites to follow at the end of the post…).  On Monday, October 11, a series of six locations will conduct sessions in “Speed Ideating” – a structured brainstorming, featuring “man-in-the -street” interviews, videos, and more.  (Should that read, “person-in-the-street”? Hopefully you follow my meaning..)

 

SMU logo

TEDx Happens Here

 

Speed Ideating is a method for generating new ideas on a product, issue or situation.  Think of it as structured brainstorming, with each idea building on the last.  It’s all guided by a moderator, whose job is to get you thinking, talking, and ideating.  The five topics to be addressed on Monday are:

1. Mainstreaming eco-transportation

2. Improving public education in North Texas

3. Changing the automobile

4. Preventing bullying in schools

5. Reducing waste

Do you have a few ideas?  Come on out and share your thoughts, with the team at Idea Week.  Can’t make it out? Send your thoughts to ideaweek@gmail.com.  If you can, come out and meet some of the local business celebrities onsite, at the various sites.  Here are the locations for the sessions, starting at noon today:

 

Jeremy Gregg

 

1.  Meet Jeremy Gregg – Executive Director of Executives in Action

  • Preston Center – NW Hwy and Preston Road, near Sprinkles and Taco Diner

2.  Fair Park DART Station, Perry and Exposition (Entrance to Texas State Fair)

3. Meet Gabriella Draney, Founder of Tech Wildcatters, in Deep Ellum (2615 Commerce Street)

4.  Downtown Dallas, corner of Ross and St. Paul

5.  Thanksgiving Square – Back Beat Cafe, 300 N. Akard

 

Lori Darley

 

6.  Meet Lori Darley, top executive coach

Bishop Arts – in front of Hattie’s, in the Bishop Arts center in Oak Cliff

Why not come on out, and share some thoughts – or, send an email to the address below with your ideas.  It only takes a moment to offer something that could make a difference.  And, look at it this way: even if you share 3 new ideas, you still have 49,997 left for the rest of the day.

One person – one idea- can make a difference.  What’s yours?

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Resources:

  • Twitter: @IdeaWeek
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Capabilities and Approach: Westfall and Associates LLC

April 30, 2010
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How and Why God Created Texas

March 26, 2010

On the day that God created Texas, he looked at what he had done, and said, “Oh no. That’s really too hot and too flat. I’ve got to go back and fix it”. But, the next day he was just too tired. So, he decided to make people who like it that way.

Evidently, there are a lot of people who do like it that way, and a lot of them live in the DFW area. According to the Dallas Business Journal, http://bit.ly/9cH1r5, the Dallas Fort area was the fastest-growing metro area in the US, with 6.45 million residents. That places the DFW metroplex as the fourth-largest metro, just ahead of Philadelphia.